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Avon To Roll Out Anew Reversalist

A new weapon in the fight against aging.

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By: TOM BRANNA

Editor

Avon is stepping up the war on aging with the rollout of Anew Reversalist, a new antiaging range targeting women in their 40s. The product will officially launch next month, but is already available online at www.avon.com. According to Avon, Anew Reversalist Renewal Serum and Night Renewal Cream reverse the appearance of wrinkles by increasing the production of activin, one of the skin’s natural repair molecules. Typically, the molecule is only stimulated when the skin is cut, but Avon’s ...

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